A packaging design experience for a D2C women's shirting brand. What is seen as an effortless foundational staple piece for the modern working woman, this packaging Is meant to translate some of those values. To be simple, thoughtful, elevated, and to highlight the quality and details of the garment during unboxing. The polybag, often a necessary evil in the apparel industry has been reconsidered to minimize overall size thus impacting material use and considering optical clarity for a close to retail experience.
Lead Industrial design efforts from initial research and system optimization, ideation, prototyping, visualization, and supplier relations for quality control of sample outputs.
Red Antler