A consignment brand for high-end bags looking for a new home. Originally starting in NYC, the brand has expanded to various cities and required the translation of an understated subtle look for their various locations, here alongside the Brand team we developed a retail/spatial language that the rebag team can implement through their locations now and into the future.
Leading the ID aspect of the projects, I collaborated with the Brand team on several touchpoints from exterior signage, window displays, overall brand moment, and potential brand copy placement. Aside from ideation, I mapped and rendered environments for approval and execution. Additional finer details such as sizing, placement, and positioning were all drafted.
Red Antler